The Disability Discrimination Act 1995 (DDA), was introduced with the intention of tackling the discrimination which many disabled people face.
The DDA changes that came into effect on October 1 2004 removed small employer, police and fire services exemption. The armed forces is the only service where exemption still applies. Additionally, service providers must now make physical adjustments to their premises where it impossible or unreasonably difficult for disabled people to use the service they provide. Note: websites have had a legal obligation to be accessible since 1999.
For further details go to the RNIB web access centre.
And remember search engines are the biggest "blind users" of them all. Search engine bots (such as Google) work in a very similar way to assistive technologies such as text readers. In other words a disabled accessible website is likely to achieve a far higher search engine rating than one which is not.
Would you like to find out more about disability access, search engine optimisation and the web?
Fiction: Accessibility means creating text-only pages or unattractive designs. Fact: Nearly all access enhancements have no effect on visual design. They take place in the HTML mark-up, out of site to regular users.
Fiction: Accessibility forces you to create two versions of your site. Fact: Not true. If you design with web standards and follow certain guidelines, your site should be accessible to screen readers, Lynx (a text-only web browser), PDAs, and older browsers as well as to modern, compliant browsers.
Fiction: Adding alt attributes to my pages will make them accessible Fact: Adding alt tags is only a part of making web pages accessible.
Fiction: The Disability Discrimination Act is (DDA)just for Public Sector Organisations. Fact: The DDA applies to any business or organisation providing a service, which must, under the provisions of the Act, be made available to all.
Fiction: Accessibility is "just for disabled people". Fact: Not true. While conformance will certainly improve access for people who have major disabilities, it will also help the following: