Search
Search Engine Optimisation
High search engine and directory ranking is a valuable asset for any web-site.
We search the internet with Search Engines, such as Google and Directories, such as Yahoo.
Search Engines
Search Engines rank web-sites against any given search request by analysing and matching different classes of information within the content and the source code of individual web-pages.
Search engine 'bots', like assistive technologies, have specific requirements which enable them to gain access the information within a web-page. Once a page is accessed the way that the information within that page is structured can further help or hinder the search result.
Surprisingly few developers are aware of even the basic rules of search engine optimisation. Emote builds web-sites with the requirements of search engine 'bots' in mind. A search engine optimised web-site will enable you to stay ahead of the game without the need for expensive 3rd party fixes such as sponsored listings and pay per click.
Directories
Directories - such as Yahoo - use human beings, not software bots, to classify and validate entries.
Increasingly directories are attempting to develop income streams by charging web-sites an annual fee for entry. But the internet being what it is when somebody tries to make a buck someone else will be finding a way to route around them. Emote uses its long familiarity with the internet to enable clients to find alternative strategies to costly directory entry fees.
